Launched at the beginning of the Great Depression (February 1930) by Henry Luce, to celebrate American business, Fortune Magazine seemed like a foolish notion. However, Luce believed that there was a market for the finest magazine in the United States and priced it accordingly, at one dollar an issue (a princely sum in those days). In his quest to produce "the undisputed most beautiful" magazine in the United States, he hired some of the finest graphic artists in the nation to produce covers that were true "works of art."
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